Author Archives: Holly R.

Writing Samples

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Ads 
The Fetch Plan from Petplan
The Great American Bake Sale
Mauldin Economics Facebook Ads
Petplan Banner Ads

Video Concept, Script & Direction
Wag the Vote Campaign

Product Descriptions
fetch! magazine, Jet Set Pet
fetch! magazine, Surf & Turf 
fetch! magazine, Fun in the Sun

Emails
Petplan Newsletter May 2017
Mauldin Economics Upsell Series

Web Copy
Partner Microsite: Banfield

Direct Mail
Petplan/AARP Self-Mailer

Business Transformation Study
Driving Future-Ready Financial Management on the SAP Hana Platform

Bylined Articles (ghostwritten)
It’s Important to Support the Mental Health of Our Pets (Huffington Post)
Will Pet Insurance Be the Next Renters’ Insurance? (Property Casualty 360)
How to Overcome Social Media Butterflies (Smart Business)

Long-form SEO Content
Where to Buy Gold Bars and Coins
A Gold IRA Explained: 10 Steps to Add Precious Metals to Your IRA

Lifestyle Blogs 
Bustle – 5 Ways to Become More Self-Aware
HavingTime – 5 Quirky Things You Can Do to Stop Feeling Overwhelmed
I Am That Girl – Failing Better

There are lots of fun interviews and feature articles below. Check them out!

Interview: Radio Star Elvis Duran

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For a dog, there’s nothing sweeter than the sound of your pet parent’s voice. When you’re Max Duran, millions of people across America agree with you, too!

That’s because the four-year-old Toy Schnauzer’s dad is Elvis Duran, host of the drive-time radio show Elvis Duran and the Morning Show. Duran is the most-listened to Top 40 morning program host in the country a recent Hollywood Walk of Fame star recipient. More than 10 million listeners in 80 markets hear his voice as the sun comes up each day.

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Good Things Come in 3(D): How 3D Printing is Helping Pets

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Of all of the advances in modern veterinary medicine, 3D printing ranks as one of the most fascinating and versatile new technologies. The process, also known as additive manufacturing, creates a three-dimensional object out of a digital file. This object can be made from an assortment of materials, including plastic, metal, ceramic and even living cells.

Sound like magic? It’s pretty close! 3D printing has been used in veterinary medicine for everything from creating a prosthetic beak for an injured eagle to creating custom wheelchairs for furry friends with mobility issues.

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What’s in a Nudge? Decoding the Language of Noses

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When it comes to canine communication, the cues are usually clear. A bark at the door means, “Let me out!” Puppy dog eyes at the dinner table say, “Give me some, too!”  Most of what our pets try to tell us doesn’t need decoding. But what about a bump of the nose?

Besides sniffing backsides and tracking treats, our dogs use their noses to impress a number of messages upon us. Want to know what’s behind the bump? Here’s how to decrypt your dog.

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Fair Game: Pet Safety at Summer Festivals

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If there’s one thing to love about summer, it’s all of the fun in the sun at outdoor events. From concerts to fireworks to food truck rallies, there’s no shortage of things to do this season. While many events were not pet-friendly in the past, more and more are opening their doors to the four-footed among us. Here’s what you need to know before you go to keep your dog safe and happy.

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Interview: “The Dog Guy” David Frei

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While most American football fans spend Turkey Day glued to the big games, David Frei—former public relations director for ABC Sports, the Denver Broncos and the San Francisco 49ers—has long upheld a different tradition.

For the last 15 years, Frei has traded pigskin for puppy grins as co-host (with actor John O’Hurley) of The National Dog Show presented by Purina®, which airs on NBC on Thanksgiving Day. His signature warmth, wit and breed expertise have helped garner the show more than 20 million loyal viewers.

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A (Gamma) Ray of Hope: Veterinary Cyberknife Shows Promise for Pets with Cancer

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Darlene Cook wasn’t expecting a cancer diagnosis when her 10-year-old Golden Retriever Liberty (Libby) began limping. Because Libby had tested positive for Lyme disease in the past, Cook — herself a veterinarian — suspected her dog had relapsed. But MRIs of Libby’s chest, abdomen and bones revealed a different story: Libby had a localized bone cancer called an osseous plasmacytoma, and surgery was not an option.

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Neat as a Pin: How Acupuncture Heals from the Outside In

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At 13 years old, both arthritis and cognitive decline were taking a toll on Lucy. The sweet pit bull mix was weak in her hind legs and experiencing periods of mental fogginess that worried her family. But after a few months of an unconventional treatment, Lucy’s legs have strengthened and her family reports fewer time periods during the day when she seems distant. What state-of-the-art medical device brought about this result? As it turns out: the humble needle.

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