Petplan email promotion

Petplan is the world’s #1 pet insurance provider, with more than 40 years (that’s 280 dog years!) of experience keeping pets healthy.

The Challenge
Petplan wanted to send an email to policyholders celebrating Groundhog Day.

The Result
I created a two-email series with a “surprise and delight” promotion inside. The first email was a simple Groundhog Day message with pet health tips. The second email (sent a day later) had an identical subject line to trick policyholders into thinking they received a duplicate email. If they opened the second email, they got a surprise that played off the movie “Groundhog Day.”