The Fetch Plan ad campaign

Petplan considered relaunching their pet insurance product after expanding their policy offerings.

The Challenge
Petplan wanted an ad campaign that would re-brand their policy and foster an emotional connection with pet owners.

The Result
I called the new policy “The Fetch Plan” and created a series of ads that spoke not just to the new features of the product, but also the benefits for pets and their parents.

fetch-plan (1)