Mauldin Economics Facebook ads

Mauldin Economics publishes financial newsletters and investment advice from top financial and geopolitical experts and best-selling authors, including John Mauldin, Jared Dillian, and George Friedman.

The Challenge
Mauldin wanted to create retargeting ads that would compel readers to click through and sign up for their newsletters.

The Result
I wrote copy teasing Mauldin’s content, sprinkling in hot-button words like Trump, China, mainstream media, bull market, trade, and tax reform to stoke readers’ interest.