Petplan prospect email series

Petplan is the world’s #1 pet insurance provider, with more than 40 years (that’s 280 dog years!) of experience keeping pets healthy.

The Challenge
Petplan wanted an email series that would introduce prospects to its competitive advantages and give a sense of the Petplan brand.

The Result
I described policy features in simple terms and used concrete examples to educate pet owners about the unique benefits of Petplan.