Mauldin Economics email series

Mauldin Economics publishes financial newsletters and investment advice from top financial and geopolitical experts and best-selling authors, including John Mauldin, Jared Dillian, and George Friedman.

The Challenge
Mauldin wanted to leverage the voice of their geopolitical expert George Friedman in an email series to warm leads designed to sell his special report.

The Result
I developed the campaign strategy and wrote each email, book-ending the series with letters directly from George Friedman.