Petplan/AARP self-mailer

Petplan is the world’s #1 pet insurance provider, with more than 40 years (that’s 280 dog years!) of experience keeping pets healthy.

The Challenge
Petplan wanted to create a direct mail piece advertising their special offer to AARP members.

The Result
I created copy around loving your pet and giving them the best care (data showed this approach resonates with AARP members more effectively than a money-saving message) and wrote a self-mailer that explained Petplan’s coverage, highlighted the need for pet insurance, and prominently featured the special offer.