Wag the Vote Campaign Video

Petplan created an online contest during the 2012 presidential election encouraging fans to upload a video showing what makes their pet presidential for the chance to win $5,000 (plus $5,000 for their favorite animal charity).

The Challenge
Petplan wanted a fun, tongue-in-cheek sample video to help recruit entrants.

The Result
I developed the concept, wrote the script, and directed “Benny is America’s Most Presidential Pet.”