The Great American Bake Sale

PARADE magazine partnered with hunger-relief organization Share Our Strength to launch a national fundraising event called The Great American Bake Sale. 

The Challenge
PARADE wanted a series of print ads to run in the magazine that would grab attention and promote the event.

The Result 
I created the “power tools” concept for the ad campaign, framing simple kitchen utensils like a rolling pin, a whisk, and a spatula as powerful agents of change.